Thursday, December 11, 2003

One More Amul Story is on the way : Computing power aids India's milk farmers


BBC News. explaining a story about A quiet revolution that is taking place in the unremarkable town of Baramati .
         This place, 270 kilometres east of India's commercial capital Bombay (Mumbai), is literally the land of milk and honey, thanks to modern technology.
          Its recently installed computerised and automated milk collection centres are helping India retain its new-found position as the world's largest milk producer.
          It was all very different in Baramati just a few years ago. Then, the milk was sold locally, if at all.
          Its 100,000 largely illiterate dairy farmers milked their few cattle by hand and struggled to get to market before the searing heat turned the milk sour.
          At the market, they could never be sure they would find a buyer, day after day.
         But cutting-edge technology used in the collection, processing and sale of milk is triggering a "white" revolution in the 150 dairy-farming villages around Baramati.
          It need not have been this good. In a country like India, where labour is abundant and wages low, technology and automation are generally seen as suspect.
          But Baramati's poorest, its struggling low-tech dairy farmers, surprisingly embraced technology as a lifeline.

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