Google voted best brand of 2003

Internet search engine Google was the top brand of 2003, a survey of 4,000 branding professionals has concluded.
The rankings, compiled by industry experts Interbrand, were made on the basis of the "impact" the brands had during the year.

Computer company Apple came second, after seeing its iPod music machine become a must-have Christmas present.

The Mini car, a motoring icon that starred in movie blockbusters and was re-invented by BMW, came third.

All-time great

Robin Rusch, an editor at online magazine Brandchannel.com, which is produced by Interbrand, explained that the survey was not aimed at picking the best known brands.

Top global brands
1, Google
2, Apple
3, Mini
4, Coca-Cola
5, Samsung

Source: Brandchannel.com

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