Chalata Phirta P. C. O.

News.bbc.co.uk Expalins a story abut a new customer oriented services in rajasthan.
A regional mobile phone company in India is taking a novel approach to drive up business and help the poor at the same time.
       Shyam Telecom, which operates in the state of Rajasthan, has opted to take its phones to the people rather than wait for them to come to it.

The company has equipped a fleet of rickshaws with a mobile phone. Drivers pedal these mobile payphones throughout the state capital, Jaipur, and the surrounding countryside.

The rickshaw drivers, numbering around 200, are largely drawn from those at the margins of society - the disabled and women.

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